Business, 17.09.2019 04:10 demelahar

The global athletic footwear market is expected to experience only very slow growth over the next several years. nike is the market leader. according to boston consulting group portfolio analysis, how should nike treat its athletic shoe business? a. nike will probably have to invest heavily in the athletic shoe business, including extensive promotions and new production facilities. b. nike should consider exiting the athletic shoe market. c. nike's athletic shoe business still requires some investment but is likely to produce excess resources that can be invested in other divisions of the company. d. nike should stop investing in athletic shoe business; it has already reaped all the benifits it is likely to receive.

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