Chaz has an idea for a service business. it has worked well in other markets, and chaz sees
no reason why it should not work locally. the service involves renting dvds about colleges
and universities to high school students. the colleges chaz has contacted are all for it, and
the students he has talked to are excited about the idea as well. however, the three banks
from which he has tried to borrow money to set up his business are skeptical. they have all
turned him down for a loan.
what entrepreneurial characteristic should kick in here if chaz's business is going to
become a reality? why is that characteristic so important in this situation? why is it impor-
tant to entrepreneurs in general?