It is extremely important for a researcher to clearly define the variables in a study because this to determine the type of analysis that can be performed on the data. for example, if a researcher wanted to describe countriescountries based on isbn left parenthesis international standard bookisbn (international standard book number right parenthesis group identifiernumber) group identifier, what level of measurement would the variable "isbn group identifierisbn group identifier" be? now suppose the researcher felt that certain countries who were farthercountries who were farther northnorth received higher identifying numbersidentifying numbers. does the level of measurement of the variable change? if so, how?

marketing strategies should be established before marketing objectives are decided. t/f

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.

For 2018, rahal's auto parts estimates bad debt expense at 1% of credit sales. the company reported accounts receivable and an allowance for uncollectible accounts of $86,500 and $2,100, respectively, at december 31, 2017. during 2018, rahal's credit sales and collections were $404,000 and $408,000, respectively, and $2,340 in accounts receivable were written off.rahal's accounts receivable at december 31, 2018, are: