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Business, 11.09.2019 00:30 rainbow9960

The ritz-carlton hotel trains each employee to note the likes and dislikes of regular customers and record this information into a computerized guest history profile that provides information on the preferences of 240,000 repeat ritz-carlton customers. through the use of this customer database, the ritz-carlton is able to provide more personalized service to its guests. if, for example, a guest prefers a feather pillow or always orders a glass of sherry before retiring, this information can be entered in the database and these needs can be anticipated and met. by providing more personalized service, the ritz-carlton is narrowing provider of the gaps model of service quality.

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The ritz-carlton hotel trains each employee to note the likes and dislikes of regular customers and...
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