The idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements.

Product Concept

Explanation:

The product concept is understanding the product in order to deliver the best quality, performance, and features. Marketers spend a lot of time in order to grasp their targeted audience.

Marketers will look into the product concept before launching it in the market in order to maximize their profit.

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