subject
Business, 10.09.2019 17:30 stevewu168168

Max leonard, vice president of marketing for dysk computer, inc., must decide whether to introduce a mid-priced version of the firm's dc6900 minicomputer product line-the dc6900-x minicomputer. the dc6900-x would sell for $3,900, with unit variable costs of $1,800. projections made by an independent marketing research firm indicate that the dc6900-x would achieve a sales volume of 500,000 units next year, in its first year of commercialization. one-half of the first year's volume would come from competitors' minicomputers and market growth. however, a consumer research study indicates that 30 percent of the dc6900-x sales volume would come from the higher-priced dc6900-omega minicomputer, which sells for $5,900 (with unit variable costs of $2,200). another 20 percent of the dc6900-x sales volume would come from the economy-priced dc6900-alpha minicomputer priced at $2,500 (with unit variable costs of $1,200). the dc6900-omega unit volume is expected to be 400,000 units next year, and the dc6900-alplia is expected to achieve a 600,000-unit sales level. the fixed costs of launching the dc6900-x have been forecast to be $2 million during the first year of commercialization. if mr. leonard introduces the dc6900-x, what will be the total first-year change in profits for the firm?

ansver
Answers: 2

Another question on Business

question
Business, 21.06.2019 20:30
Goods and services that can be used for the same purpose are and goods and services that are used together are
Answers: 1
question
Business, 22.06.2019 00:20
Overspeculation and a decrease in consumer confidence are both leading factors of: ?
Answers: 1
question
Business, 22.06.2019 19:40
Best burger is a major fast food chain. its managers are motivated to grow the firm in order to increase their market power and change the industry structure in their favor. which of the following strategies is most associated with their motive for growth? a. employing celebrity spokespeople b. implementing automated burger-making machinery c. purchasing competitors d. increasing executive salaries
Answers: 3
question
Business, 22.06.2019 21:30
Zara, a global retail and apparel manufacturer based in spain that has successfully implemented this idea by having a continuous flow of new products that are typically limited in supply. zara has created a system that draws its clientèle into its stores, on average, 17 times per year as compared to 4 times per year for most stores. how is zara using it to gain competitive advantage? what specific technologies are used by zara to maintain this advantage over its competition?
Answers: 3
You know the right answer?
Max leonard, vice president of marketing for dysk computer, inc., must decide whether to introduce a...
Questions
question
Mathematics, 22.09.2021 03:50
question
English, 22.09.2021 03:50
question
Mathematics, 22.09.2021 03:50
Questions on the website: 13722360