Business, 04.09.2019 00:10 Realieeee15

The marketing manager of pickacruise (a travel web site targeted at consumers who want a luxury vacation) finds that the firm can increase its market share and become the industry leader if it slashes prices by 50 percent during the month of december. however, the vice president of the finance department is committed to reporting a 25 percent return on investment (roi) at all times, which cannot be achieved if the firm slashes its prices. this conflict illustrates

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