Which of the following choices best describes why it is difficult to start a self improvement plan?
a.
self improvement plans usually take too long to show results
b.
self improvement plans almost never succeed and are a waste of time
c.
self improvement plans require people to admit they need improvement
d.
self improvement plans are too expensive for most people

Which of the following goals is most effective? i will purchase a house by age twenty-five. i will purchase a three-bedroom house located near cherry park by my twenty-fifth birthday. in order to reach this goal, i will graduate from college and secure a job as a software developer.

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

Social computing forces companies to deal with customers as opposed to