Problem 16-50 prepare flexible budget (lo 16-2) odessa, inc., reports the following information concerning operations for the most recent month: actual (based on actual of 540 units) master budget (based on budgeted 600 units) sales revenue $ 88,320 $ 96,000 less manufacturing costs direct labor 13,632 14,400 materials 11,520 13,440 variable overhead 7,872 9,600 marketing 5,088 5,760 administrative 4,800 4,800 total variable costs $ 42,912 $ 48,000 contribution margin $ 45,408 $ 48,000 fixed costs manufacturing 4,665 4,800 marketing 9,984 9,600 administrative 9,561 9,600 total fixed costs $ 24,210 $ 24,000 operating profits $ 21,198 $ 24,000

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.