Which of the following statements characterizes the growth stage of the product life cycle?
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Business, 22.08.2019 02:10 mariaaaaa69
Which of the following statements characterizes the growth stage of the product life cycle?
a. prices are usually high, sales are low, and development, promotion, and distribution costs are high.
b. marketing strategy in this stage typically encourages strong brand loyalty
c. promotion costs climb, and competitors cut prices to attract business
d. management considers pruning items from the product line to eliminate unprofitable ones
Answers: 1
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