Why should firms that own and operate multiple businesses that have different risk characteristics use business-specific, or divisional costs of capital? a) not all divisions have equal risk and the firm might accept projects whose returns are higher than are deemed appropriate. b) not all business divisions have equal risk and the firm will likely become less risky in the future. c) not all lines of business have equal risk and it is likely that the firm will accept projects whose returns are unacceptably low in relation to the risk involved. d) use of the same weighted average cost of capital for all divisions may result in too much money being allocated to the least risky division.

Employees at a library check out books to patrons. books have an isbn and a name. the library sometimes has multiple copies of the same book. books have one or more authors. a patron is an individual who has an active (non-expired) library card. for each library card, we store the person's first and last names and their address. for each employee, we store their employee id, current salary, first and last name and their address. we also store the employee id of their current manager. each time we check out a book to a patron we need to store the date of the transaction, the employee who checked out the book to the patron, and the library card of the patron. some employees have library cards. if an employee patron turns in a book late, the fine that they pay is a percentage of their salary. some employees are authors who have library cards—they are allowed to check out as many books as they like.

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.

"consists of larger societal forces that affect how a company engages and serves its customers."