What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

it is important to consider the costs and benefits of the research effort

Explanation:

Cost-benefit analysis (CBA) is the form of economic evaluation most useful for resource allocation investigation between government-financed activities and within the productive sectors.

Cost analysis is the basis of all economic studies because it quantifies the costs associated with a given intervention. The costs of the program may include, but are not limited to, vaccines, vaccine administration, efforts to address adverse events, and public education. Cost-benefit analysis is an extension of cost analysis that further accounts for the monetary benefits from a policy or program. Benefits are usually calculated as a function of the total cost of a disease in the presence and absence of an intervention. In a cost-benefit analysis, results are usually presented as ratios of the benefits from the intervention to the costs of conducting the program .