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Business, 18.08.2019 05:10 eksdeeexe

Which of the following statements regarding the strategic goals of marketing communications is most accurate? it costs far more to retain an existing customer than to attract a new customer. marketing communications designed to create awareness are especially important for existing products rather than new products. an important goal of marketing communications is to build a relationship with the organization's channel members. unlike producers, retail stores and other organizations do not use communications to build positive images.

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Which of the following statements regarding the strategic goals of marketing communications is most...
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