The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as:

"Business Analysis".

Explanation:

According to my research, new-product development is the complete process that a company goes through in order to bring a new product to the market. Based on the detailed description given within the question, I can say that the Stage being described is called "Business Analysis". This is one of the beginning stages within the development process.

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