When trying to deliver an advertising message to a professional audience, the medium of trade journals is most predominantly used. t/f

The correct answer is True.

Explanation:

The journals allow us to segment by thematic content, attending to specific interests both by socio-demographic and consumption variables. The result; the possibility of tuning like nobody else, when it comes to impacting the target you want. We find active and dynamic people, with very defined lifestyles. Knowing exactly what kind of audience is going to impact. The more selective the target, the better the result.

It is the ideal means to project the desired image for our brand and gain prestige. Open many communication possibilities. For something it is the medium that best allows to explain and expand the information that you want to transfer to the consumer. It is a medium close to the consumer. He speaks in the same language and offers content and sections of information of great interest to him. And it is a medium as creative and flexible as the one that best suits the needs of each advertiser.

the interest will be $59.71

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