Marketing managers rely on customer databases for effective implementation of the market penetration strategy.
a. true
b. false

True

Explanation:

Customer database plays a vital role in decision making and implementing marketing strategies. Customer data management can be referred to as the approach in which organizations keep record of their customer or potential individuals information and survey the customer so they can retrieve feedback.

Therefore in order to have proper implementation of the strategies , managers depend on customer database.

answer; i believe the correct answer is (sales promotion;

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.