Companies are often at the forefront of campaigns for causes such as a pollution-free environment; recycling and conservation of resources; the minimization or elimination of the use of animals in drug and cosmetics testing; and the reduction of crime, illiteracy, and poverty.

The type of company that are at the forefront of campaign are proactive company.

Explanation:

A proactive company can be defined as a company, which puts great amount of emphasis on the forward thinking strategic planning ( where company sets its operational objectives, makes long term strategic decisions, assess strength and weakness etc ) rather than focusing on reactive strategies to manage the problems and taking advantage of business opportunities.

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answer; human resource management.(hrm);