You are marketing manager for a company that packages and markets vacations to exotic locations. you use a variety of media to promote these trips, including upscale magazines, infomercials, and direct mail. one of your primary objectives regarding these efforts is to make sure the efforts are integrated. this is because:

integrated programs are usually way more effective than programs that are not integrated

Explanation:

According to my research on different marketing techniques, I can say that the efforts need to be integrated because integrated programs are usually way more effective than programs that are not integrated. This is because integrated efforts will reach a wider audience which will lead to more sales.

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