The term "triple bottom line" refers to measuring the outcomes a company' produces in three areas: shareholder wealth, social responsibility and corporate citizenship, and employee well-being (as measured by compensation, benefit packages, and working conditions). empirical measures of a company's performance in three critical areas of social responsibility: ethical behavior, charitable contributions, and environmental stewardship. a company's performance in three areas: corporate citizenship, employee well-being, and the overall well-being of society at large. measuring a company's performance in the social responsibility arena and setting formal performance targets in three areas: "profit, people, and planet." the three criteria for evaluating a company's social responsibility strategy: the percentage of revenues devoted to corporate citizenship activities, the percentage of revenues devoted to the enforcement of high ethical standards, and the percentage of revenues devoted to making the company's operations more environmentally sustainable.