The term supply chain is considered limited because it
a. takes a step-by-step, linear view of purchase-production-consumption activities
b. suggests that planning starts with identifying the needs of target customers
c. suggests that planning begins with raw materials and factory capacity
d. takes a sense-and-respond view of the market
e. ignores the make-and-sell aspect of the market

The correct answer is A) "takes a step-by-step, linear view of purchase-production-consumption activities"

Explanation:

The term supply chain is considered limited because it takes a step-by-step, linear view of purchase-production-consumption activities

Because consists of upstream and downstream partners to the company and suggests that raw materials, productive inputs, and factory capacity should serve as the starting point for market planning. A better term for this, would be the "demand chain"

answer; someone must cover the cost associated with the provision of scarce goods in both sectors;