Sue and andrew form sa general partnership. each person receives an equal interest in the newly created partnership. sue contributes $10,000 of cash and land with a fmv of $55,000. her basis in the land is $20,000. andrew contributes equipment with a fmv of $12,000 and a building with a fmv of $33,000. his basis in the equipment is $8,000, and his basis in the building is $20,000. how much gain must the sa general partnership recognize on the transfer of these assets from sue and andrew

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.