Marketing research conducted by a consumer products producer reveals that some consumers buy toothpaste to whiten their teeth, while others buy it because it freshens their breath, makes their teeth less sensitive to heat and/or cold, or even because it has a certain flavor. if the company decided to segment the market based upon this data, it would be using segmentation.

The correct answer here is behavioral segmentation.

Explanation:

Behavioral segmentation is process which is often used by organizations to divide the total market in small homogeneous groups , on the basis of consumer's buying behavior. In this type of segmentation , an organization would look at various variables such as consumer's buying patterns , consumer satisfaction and loyalty etc.

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