Kyle is preparing the promotional plan for jansport backpacks in early may. this promotion will be executed in the month of august and will be a paid form of nonpersonal communication. it will be communicated to a target audience through a mass medium. kyle is using the form of promotion.

Kyle is using the indirect marketing form of promotion.

Explanation:

The direct marketing strategy refers to the direct connection between the sales promoter or the company and the client, it can be done giving samples in the stores, sharing information directly in the shops or any media that implies the direct communication with the customer or consumer.

The indirect marketing strategy involves alternative ways to communicate, it cuts out the direct communication with the client; most of the times it is referred to massive communication media, such as T.v. commercials, banners, radio ads, etc.