Jennifer, a talented photography student, started a corporate photography business. she planned to solicit jobs from large corporations which needed pictures for their annual reports and websites. although filling a unique niche, jennifer needed the security that the business would thrive and that she would earn enough to support herself and her child. she also hoped that she would spend less time each day calling on potential clients and more time doing the actual shoots. as her small business consultant, which of the following suggestions would you have for jennifer?
jennifer should either take the risk necessary to develop a small business, or go to work for someone else.
in the beginning, it's doubtful that jennifer will realize ease of entry, security, and good profits. she needs to make plans in the event that one or more of these does not materialize quickly.
photographers can take pictures of a multitude of things. it's probably not good strategy to limit her business to only photographing the needs of large corporations.
jennifer should definitely make time for herself each day so that she does not experience burn-out. if she plans well, leaping into her own business will provide her with several hours of unstructured time each day where she can perfect her craft even more.