Mgm is a company that makes and distributes movies and television shows, but some say the company's real value lies in its library of over 4,100 films, on which it currently collects licensing fees. concerning future growth for the company, a news article states, "[mgm ceo] yemenidjian's vision, viewed as solid by wall street and industry watchers alike, is to develop branded channels, such as mgm drama or mgm comedy, through which it can leverage the library to reap distribution and advertising fees as well." mgm's strategy of launching cable television channels on which to display its movies and shows is an example of: