Case study
you are the director of operations at mcc organic tea company. the company self describes as a triple-bottom-line business with its primary areas of focus being people, planet and then profit. mcc organic tea has a close working relationship with the tea factories which supply it. your job as director of operations is to ensure these factories also follow mcc’s triple-bottom-line policies. the organic aspect of your product is of utmost importance and can be seen in the entire supply product to packaging to transportation. you have enough capital to expand operations into europe. your task is to explore how to expand operations while still maintaining your efficiencies and triple-bottom-line approach.
1. what legal, political, and cultural areas would you need to research concerning european countries?
2. how would you continue your supply chain emphasis on organic while growing a new market?
3. how would your packaging differ in a european country?
4. how would your supply chain need to be altered for europe?
5. what is your final determination on whether to move forward with the expansion?
hint: you will need to do some research on where and how tea is produced.