Pet care companion connection (pccc) is an organization that trains persons with mild-to-moderate mental disabilities to care for pets in a pet boarding facility. this organization has been successful in providing a quality service for pet owners and a supportive training environment for their trainees. the tuition charged to trainees is only somewhat higher than the fee, which day-care providers would charge for these individuals. graduates of the program are qualified for employment by commercial kennels. pccc is an example of:
a. taking advantage of a need in the marketplace.
b. creative destruction of existing services for pet boarding.
c. institutionalized entrepreneurship.
d. internal corporate venturing.