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Business, 05.02.2020 08:44 helpmeplease95

An insurance company decides to market their business at an upcoming softball tournament even though they are not a sponsor. they ordered 1000 of the softballs that appear to have broken through the window of a car, and placed them on all of the cars in the parking lot. prominently displayed on the ball is the insurance companies logo, and contact information. this caused quite a problem with one of your current sponsors as they have exclusive rights to the insurance category. which marketing strategy is described here?

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