Establishing the need for marketing research:
a. arises when managers must make decisions and they have inadequate information.
b. is determined by a quantitative analysis of the appropriateness of marketing research and should be undertaken for every decision made in the firm.
c. stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems.
d. should not come from a 'stilted' and computerized monitoring system but rather from management intuition.
e. should be determined only after the problem and research objectives are clearly defined.

the answer is . a novel has no sub-plot, but a novella does

answerbuying in bulk;

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.