Theo chocolate is ready to offer their products abroad. debra, theo’s chief marketing officer, has asked their web developer to translate theo’s webpage into 5 different languages. their online ordering system will then be able to accept international orders. debra thinks customers in japan would appreciate their ginger chocolate bar while customers in india may like their curry and coconut chocolate bar. theo will offer discounts on bulk orders, but debra expects international orders to be a small portion of their profits. which type of global corporate strategy is debra considering?
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Theo chocolate is ready to offer their products abroad. debra, theo’s chief marketing officer, has a...
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