Which of the following illustrates a difference between individual branding and family branding? in individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name. companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance. individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product. individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other’s brand equity.