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Business, 01.07.2019 17:20 WarriorWolf3773

The marketing department of cool-down, inc., noticed that customers are not buying as many bottles of cool-down soft drink in december as they usually do in july. cool-down decided to offer coupons and refunds. it also planned a sweepstake. which of the following elements of the promotional mix is cool-down trying to use?
a. personal selling b. direct marketing c. sales promotion d. public relations

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