Exercise 12-8 allocating costs among products lo 12-3 adams construction company expects to build three new homes during a specific accounting period. the estimated direct materials and labor costs are as follows: expected costs home 1 home 2 home 3 direct labor $ 67,000 $ 95,000 $ 179,000 direct materials 108,000 148,000 191,000 assume adams needs to allocate two major overhead costs ($68,200 of employee fringe benefits and $26,820 of indirect materials costs) among the three jobs. required choose an appropriate cost driver for each of the overhead costs and determine the total cost of each house. (round "allocation rate" to 2 decimal places.)

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.