Lillypad toys is a manufacturer of educational toys for children. six months ago, the company's research and development division came up with an idea for a unique touchscreen device that can be used to introduce children to a number of foreign languages. three months ago, the company produced a working prototype, and last month the company successfully launched its new device on the commercial market. what should lillypad's managers prepare for next? a. increased competition from imitators b. a prolonged period of uncontested success c. a sharp decline in demand for the product d. a difficult struggle to move from invention to innovation
increased competition from imitators
In the scenario being described, Lillypad's managers should prepare for increased competition from imitators. Whenever a company releases a new product into the market, other competitors in the same market will try and release a similar product as fast as possible in order to profit from the high demand of the unique product as well as take advantage of the advertisements that the original company has already made in order to get a population aware of the new device.
Option A; INCREASED COMPETITION FROM IMITATORS.
Innovation occurs only when something is entirely new, having never been done before. Innovation also exist when something which may have been done elsewhere is done for the first time in a given industry.
On the other hand, when other competitors in the same industry subsequently copy the innovator, even though it is something new for them, then it is imitation.
When a company comes out with a new product, its competitors typically go on the defensive, doing whatever they can to reduce the odds that the offering will eat into their sales. Responses might include: cranking up marketing efforts, offering discounts to channel partners and even lobbying for regulations that would hinder the rival's expansion.
Therefore, Lilypad's managers should prepare for INCREASED COMPETITION FROM IMITATORS next.
Lilypad Toys should be vary of the imitators. Since they introduced a new technology in the market, it is bound to be copied by other manufacturers who will try to sell it in the same market for cheaper rates.
Lilypad Toys should come up with a patent for their technology to earn profit off of this technology and also save themselves from the raging competition from the imitating companies.
I hope the answer was helpful.
Thanks for asking.