Blake edwards has done some research and has discovered that economists believe interest rates will rise significantly over the next two years. blake believes that this will lead to fewer homes being sold and fewer jobs in the banking and mortgage industries. this is an example of influencing jobs in the future.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.