How can a company salesperson with product development

Salespeople serve on your business’s front line. In their active, client-facing role, what they learn from current and potential customers can help make a company better. They often hear brilliant business ideas from the customers they aim to serve. Using their knowledge, sales teams can help their employers build better, more profitable, and popular products.

In treating their relationships with marketers as more collaborative than competitive, salespeople form value-added alliances that improve the quality and quantity of leads, thus increasing overall sales. By sharing insights gleaned from interactions with customers, sales teams can partner with engineers and product managers to drive customer satisfaction and product innovation. To have a lasting impact on their company’s approach to marketing and contribute to product development, here are five things salespeople must do.

Organizations should be open with internal data. Employees armed with sensitive information are empowered to accomplish more at their jobs. Whenever possible, sales reps should share critical sales-related performance metrics with product engineers and marketers.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.