Option a would use a high quality rental list of 100,000 email addresses. direct costs under this option would be the rental list at $250 cpm and creative, program management and reporting costs will be $10,000. if the email campaign brings in 623 new customers, what is its approximate customer acquisition cost?

Engberg company installs lawn sod in home yards. the company’s most recent monthly contribution format income statement follows: amount percent of sales sales $ 80,000 100% variable expenses 32,000 40% contribution margin 48,000 60% fixed expenses 38,000 net operating income $ 10,000 required: 1. compute the company’s degree of operating leverage. (round your answer to 1 decimal place.) 2. using the degree of operating leverage, estimate the impact on net operating income of a 5% increase in sales. (do not round intermediate calculations.) 3. construct a new contribution format income statement for the company assuming a 5% increase in sales.