Roger levin owns and manages forever yours jewelers in a midwestern city. sales clerks are especially trained in meeting customer needs, and the levin family itself is committed to promoting the image of the store and its products and services. levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner's choice. founded by levin's grandfather, the family-owned business has been around for 65 years and enjoys an enviable reputation in the community. recently, an article appeared in the local newspaper revealing levin's contributions to local charities. the clerks at forever yours contribute to promotion through

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.