One option that all-over shampoo executives are considering is incorporating a $275,000 print advertising campaign into its launch plans in order to raise awareness of its new 2-in-1 product. if the campaign succeeds and reaches the new estimated awareness level of 46% what will be the new value for triers as a percentage of the population?

An important source of public scrutiny is "watchdogs." these are: the efforts of a firm's competitors, including how often the competitors attack the firm's strategies. taxpayer-supported government agencies that limit a firm's ability to compete in foreign markets. companies designated by the government to only produce products that support the government defense program. socially conscious groups that make it their mission to measure the social responsibility levels of businesses, and provide consumers with their opinions about the level of corporate responsibility of various companies.