Required information cirque du soleil: searching for new blue ocean this activity is important because, as a manager, you must be able to identify your organization’s strategic strengths and weaknesses to it remain competitive. the goal of this exercise is to demonstrate your understanding of the relationship between core competencies, resources, and business-level strategies by applying these concepts to cirque du soleil’s past success and future direction. read the case below and answer the questions that follow. founded in 1984 by two street performers, guy laliberté and gilles ste-croix, in an inner-city area of montreal, canada, cirque du soleil today is the largest theatrical producer in the world. with its spectacularly sophisticated shows, cirque says its mission is to “evoke the imagination, invoke the senses, and provoke the emotions of people around the world.”1 employing some 5,000 people (one-third of them artists) and taking in annual revenues of about $1 billion, cirque is hugely successful. since its founding, some 200 million people worldwide have been dazzled by its high-quality artistic shows, with some 15 million viewers per year recently. how did cirque become so successful while most circuses either shut down or barely survive