12-16 balanced scorecard. ridgecrest electric manufactures electric motors. it competes and plansto grow by selling high-quality motors at a low price and by delivering them to customers quickly afterreceiving customers’ orders. there are many other manufacturers who produce similar motors. ridgecrestbelieves that continuously improving its manufacturing processes and having satisfied employees arecritical to implementing its strategy in 2013.1. is ridgecrest’s 2013 strategy one of product differentiation or cost leadership? explain briefly.2. kearney corporation, a competitor of ridgecrest, manufactures electric motors with more sizes andfeatures than ridgecrest at a higher price. kearney’s motors are of high quality but require more time toproduce and so have longer delivery times. draw a simple customer preference map as in exhibit 12-1for ridgecrest and kearney using the attributes of price, delivery time, quality, and design features.3. draw a strategy map as in exhibit 12-2 with two strategic objectives you would expect to see undereach balanced scorecard perspective.4. for each strategic objective indicate a measure you would expect to see in ridgecrest’s balancedscorecard for 2013.