Suppose matt and gabe must both choose between two jobs, a safe job that pays $250 per week and a risky job that pays $300 per week. the value of safety to each is $75 per week. having more income than the other is worth $75 per week to each, and having less income than the other means a $75-per-week reduction in satisfaction. having the same income as the other means no change in satisfaction. the payoff matrix below summarizes this situation. if gabe and matt choose their jobs at the same time, then you can predict that:

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.