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Business, 30.06.2019 04:50 emilyturchon

Gunther home products, gmbh, a german manufacturer did not succeed in its international ventures because it used its domestic marketing mix "as-is" in foreign markets in addition to using the same domestic-centric approach to managing its foreign operations. gunther home products' failure to understand host-country cultural differences that require different approaches to marketing and management is referred to as

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