The managers at pork farm inc., a meat packing company, want to create more consumer demand for the company's products that are being overshadowed by its competitors. they have a meeting to decide the effective communication strategies that can be used to increase the popularity of pork farm inc.'s products among customers by highlighting their company's products. in this scenario, the managers at pork farm inc. are developing a

In this scenario, the managers at Pork Farm Inc. are developing a "promotional strategy".

Explanation:

When you are using Promotional strategy, it means that you want to influence your consumers and you want that most people buy your products. The goal of successful marketing promotion strategy include how you convince consumers that you have the best product and you will build good relationship with them.  

answer; ///i do believe that the correct answer is (

answer; /// i believe that the above statement is ( true ); the firms competencies are its strengths, the firm is likely to have the most success if it focuses on these finding customers whose needs it can meet using these