Abeauty products manufacturer packages its face wash and facial moisturizer together for a price lower than what it would cost to buy the products separately. this tactic is referred to as

Price bundling.

This is combining products together for a reduced price. Even though the price is reduced, it can result in more sales and profits by encouraging customers to buy more than one item.

d, conspicuous consumption is when you try to increase your wealth or social status (and in the case he's trying to create the perception of wealth considering he can't really afford it)

$2.00 for three shots.