Question 24 (3. points)
michael is in sales meeting with a potential client. the client is interested in the product but is concerned that the product costs 15% more than the competitor's. how should michael handle this sales situation?
question 24 options:

offer the client a 20% discount.

ask the client how much he or she would be willing to pay for the product.

show the client the better warranty and quality that comes with the slightly higher cost.

say " for your time" and leave.
question 25 (3. points)
before contacting the news or print media about your business, what must you come up with first?
question 25 options:

a media expert

a big budget

a track record

a story angle
question 26 (3. points)
the "four p's" of marketing are
question 26 options:

product characteristics, price structure, placement strategy, and promotional strategy.

product characteristics, price structure, placement strategy, and psychological strategy.

product cost, price structure, promotion strategy, and psychological strategy.

product cost, price structure, promotion cost, and performance strategy.
question 27 (3. points)
which of the following is a downside of a newspaper ad?
question 27 options:

newspaper ads are very expensive.

you can get your ad placed very quickly.

the readers are in the frame of mind to gather information.

the ads have a short shelf life.