Which of the following is true when developing a brand?
question 5 options:

make the brand mean many different things to reach as many different types of customers as possible.

focus on the product rather than the intended customer.

make the brand fairly generic so that you won't have to change the brand when you change the business.

make sure that the brand conveys what is unique about your company.

The following extract was taken from the worksheet of special events bakers for the year 2019. special events bakers worksheet december 31, 2019 account names cash equipment accumulated depreciation minus− equipment unadjusted trial balance debit credit $ 6 comma 800$6,800 15 comma 20015,200 $ 8 comma 500$8,500 adjusted trial balance debit credit $ 6 comma 800$6,800 15 comma 20015,200 $ 10 comma 000$10,000 for the above information, determine the amount of depreciation expense for the equipment used in the business

Daniel owns 100 shares of abc corporation's common stock. abc uses the fair value option, and recent declines in the firm's credit rating have caused the value of the firm's outstanding bonds payable to drop by 10%. daniel feels this is good news, but he wants to know what you think about the situation. which of the following represents your best response? a : "this situation may be positive for you in that the change in abc's credit standing indicates that the value of the firm's assets is likely increasing. however, the drop in bond value may negate any positive effects on your bottom line, because it means your claim on the firm's assets is simultaneously decreasing." b : "actually, this is bad news all around. the drop in the value of abc's bonds payable means shareholders' claims on the firm's assets have decreased. moreover, abc's declining credit rating means that the firm's assets are probably also dropping in value, thus magnifying your losses even more." c : "on the surface, this seems like good news because it means your claim on the firm's assets has increased. however, the drop in creditworthiness may also indicate that abc's assets are declining in value, thus offsetting any gains associated with the drop in bonds payable." d : "you're right! this is good news because it means that abc's debtholders have a decreased claim on the firm's assets. as a result, the firm's existing shareholders"like you"have seen their claim on the firm's assets increase."

Chip wilson has hired goldman sachs, an investment banking company, to assist him with a hostile takeover of lululemon. wilson's goal is to hire a new board of directors because he believes there is a need for a more long-term focus. goldman sachs is a proven firm at making a profit in every move that they make. if the hostile takeover does not pan out, what could be another motive for investors?