Research depicts the typical saturn dirt bike shopper as a middle-aged person with an income of $75,000 per annum. this is an example of:

This is a demographic profile of the target market. Marketers use this profile to segment the entire market into target markets. They use things like demographics (age, race, income, education) to identify which markets are more likely to buy their products.

This whole process is called market segmentation.

comment it always confuses me

someone i feel is a leader in my life id have to say would be my mother because she has give me great advice in life and got me out of tough situations. some characteristics she has are creativity, honesty, commitment, respect for others, and communication. one example of a situation when she demonstrated leadership was when i was working late on homework and i started to get stressed and got upset, she asked me if i needed some , and she me with my work. she demonstrated communication and commitment.

i don't know if this is exactly what your looking for but i hope this !