Answer 1: Consistency in quality
Explanation: Consistency in quality means that an organization tends to brings about a an overall consistency among the employees and the goals of the company. This leads to the outcome of quality consistent product by defining developmental steps and processes.
In above scenario, the 30 steps of knife making make sure that each knife is consistent with defined quality goals of the organization and its reputation.
Answer 2: Product differentiation
Explanation: Product differentiation is a concept in which a company tends to present its products to the market in a way that it establishes a specific place in the market and in ts own product line.
The product development consists of high quality materials and the final product stands out in the market. The market of such products is very niche. The Knife Cutco is promoting, is going through the product differentiation phase.
Answer 3: Product positioning
Explanation: Product positioning is a phenomenon in which a company positions their products in the minds of the consumer. They build an imagery of their product which is thought on every mention of that product.
When Cutco decided to make a donation with every pink handled knife sold, it was creating a perception of Goodwill attached to this product. It automatically attracts the donaters and do good people in the market.
Answer 4: Promotion
Explanation: Promotion is one of the biggest reasons why a product move ahead in the priority list of the customers. It enhances the positives and hides the negatives and creates a perception in the minds of the customers.
Cutco promotes its products on the basis of its products' value, premium quality, exceptional service, and the fact it is "made in the USA." This segregates them from the rest of the market and pushes it in the front row, by creating trust and reputation.
Therefore, this represents Cutcos' promoting strategies and efforts.
C. A definition of how the company intends for customers to view its
product relative to the competition.
Mark me brainliest.
C. product differentiation
Letter c is correct. Product differentiation.
In this matter, we can say that there is an example of product differentiation.
This is because product differentiation is a strategy that companies use to make the product more attractive to the consumer, using some specific characteristics that make it more attractive than competing products. Differentiation can occur by price, quality, product functions, etc.
On this issue specifically, Dollar Shave Club offers its target audience differentiation by offering high quality blades available by mail for a few dollars a month, which results in time and money savings, which are differentials that attract customers.
Product differentiation ( C )
Dollar shave club offering high- quality blades by mail for a few dollars a month is a market strategy known as product differentiation whereby producers/retailers tend to use the quality, price or product specifications of their products to differentiate the products from other products competing with the product in the open market.
"shave money, shave Time " used in the commercials is used to convey a message to consumers that Dollar shave blades are price friendly and will be delivered on time without extra costs hence differentiating them from regular blades in the markets.
The correct answer is letter "A": Product, place, promotion, price.
The Marketing Mix 4Ps Model was introduced by American professor E. Jerome McCarthy (1928-2015) in an attempt to determine what factors influence consumers' decision making. Those components are:Product: good or service offered. Place: product distribution.Promotion: form of communicating the product to consumers. Price: right monetary value of the good or service.
The correct option is (d)
Product differentiation that aims at distinguishing its product from competitors. Differences could be in the form of product pricing or features. It is a type of marketing strategy to target specific customers.
Here, Dollar Shave club has differentiated its product in terms of saving money and time that other players in the market cannot offer. So, advertising campaign highlighting money and time aspect is an example of differentiation strategy.