Anumber of positioning strategies might be employed in developing a promotional program. david aaker and j. gary shansby discuss six such strategies: positioning by product attributes, price/quality, use, product class, users, and competitor. concept review: positioning has been defined as "the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition." the position of the product or service is the image that comes to mind and the attributes consumers perceive as related to it. match the various positioning strategies ( positioning by product attributes, price/quality, use, product class, users, and competitor) with the examples of brands using those positioning strategies. choices: freshfruits market, pax anti-itch shampoo, cozy city diner, kitchensplendor range, toys & more, cleanwell vacuum
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Business, 22.06.2019 05:10
Suppose that the free states of eldricia, a small nation, has consumption, investment, government purchases, imports, and exports as follows. consumption $140 investment $50 government purchases $45 imports $30 exports $15 calculate the free states of eldricia's gdp
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Business, 22.06.2019 15:10
Paying attention to the purpose of her speech, which questions can she eliminate? a. 1 and 2 b. 3 c. 2 and 4 d. 1-4
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Business, 22.06.2019 15:10
You want to have $80,000 in your savings account 11 years from now, and you’re prepared to make equal annual deposits into the account at the end of each year. if the account pays 6.30 percent interest, what amount must you deposit each year? (do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.)
Answers: 1
Business, 22.06.2019 17:00
Zeta corporation is a manufacturer of sports caps, which require soft fabric. the standards for each cap allow 2.00 yards of soft fabric, at a cost of $2.00 per yard. during the month of january, the company purchased 25,000 yards of soft fabric at $2.10 per yard, to produce 12,000 caps. what is zeta corporation's materials price variance for the month of january?
Answers: 2
Anumber of positioning strategies might be employed in developing a promotional program. david aaker...
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